I am a Ph.D. candidate in Economics at California Institute of Technology with research interests in Empirical Industrial Organization and Econometrics.
My main research agenda examines the effects of market mechanisms and information structures on firms’ strategic behaviors, especially within digital markets. I have focused on the online advertising industry, which presents a rich landscape for my research due to its unique market mechanism and reliance on online data for advertising.
I am also interested in analyzing consumer behavior by integrating economic experiments with structural econometric methods to account for deviations from classical economic models.
I will be joining Boston University (Questrom) as an Assistant Professor of Marketing in Fall 2024.